Sephora New Zealand. Auckland Sephora

Sephora launched in New Zealand last night and I was lucky enough to be invited to the VIP opening. This was one of the biggest launches I’ve been invited to in New Zealand. Since I’ve started my Youtube this was an opening I could only dream of being invited to. When I received the invite from DarkHorse NZ I immediately responded and was so excited that I was included on the invite list.

The room was filled with media and bloggers who were all so friendly. The best thing about the new Sephora Auckland store is that all the brands in the shop are new to the New Zealand market. I wasn’t sure which brands they would be stocking but to see the range was so exciting. Highlights of the brands include Fenty Beauty, Huda Beauty, Tarte Cosmetics, Sephora Cosmetics, Dyson Hair and so much more. The brands that they chose are all perfect for the New Zealand market.


Stock wise the lady in the shop said they ordered six months worth of stock. Knowing the New Zealand and Auckland market I’m sure some of the ranges will sell out super fast but it’s awesome knowing they’ve ordered such a high quantity of stock. Being such a big brand even if particular things sell out I’m sure they will restock them fast. We were also allowed to board the Sephora bus which has been going up and down the north island promoting the launch of Sephora in New Zealand.

I was able to film the opening when it wasn’t to packed as I’m sure for the next few weeks the shop is going to be super busy. I’ve tried to show as many brands and products in the video so make sure you watch the video to see the shop and brands they’re stocking. I’ve also been lucky enough to be added onto Tarte’s PR list so I can’t wait to show you some of the products I’m being sent and I can’t wait to shoot some content.

The bloggers that I got to catch up with at the event were Iyia Liu, Morgaine Halligan, LOVE LOLA and a few others. I had a great night and can’t wait to go back to shop till I drop.

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